Sup guys. Week’s flying by over here.

In today’s edition:

Let’s get into it.

Something kept coming up at our event last weekend.

Different speakers, different backgrounds, different stories.

But more than once, someone mentioned a simple memory: "I saw my dad get up and go run, lift, etc. every day." "I watched him push through a hard race." "He was just always moving."

No grand speech. No sit-down lesson. Just a habit they watched play out over years.

We've said it before and we'll keep saying it: your kids are watching. But it's easy to hear that and nod along and not really do anything with it.

So here's the version that actually sticks: what do you want them to see?

Not what do you want to tell them. Not what do you want them to do someday. What are they watching you do right now, today, before breakfast?

The bar isn't perfection. It's consistency. Get up and move. Do the hard thing. Let them see it happen.

They'll remember the pattern long after they forget the advice.

A couple random facts you probably don’t need to know… but might come in handy the next time you're standing around at a kid’s birthday party making awkward conversation with another dad you barely know.

Tecovas started as a boot brand out of Austin and quietly built a cult following by just making really good stuff.

They've expanded into denim and shirting, and we've been rockin’ a few pieces lately.

The pearl snap shirt is the standout…stretch, moisture-wicking, wrinkle-resistant, and there's a sunglass wipe built into the placket. Pair it with their denim, and you've got a full-day outfit that actually holds up.

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Remember the gym-class gauntlet?

The mile run. Sit-ups. Pull-ups. Shuttle runs. That cursed sit-and-reach box that exposed every stiff kid in America.

The Presidential Fitness Test, born in the 1950s and retired in 2013, is getting fresh attention again. The idea was simple: measure kids’ strength, endurance, flexibility, and speed against national benchmarks.

The problem? For a lot of us, it measured something else: public humiliation in tube socks.

Critics say the old test shamed kids more than it built healthy habits. Supporters say childhood inactivity is a real problem, and maybe a little old-school accountability isn’t the worst thing.

Either way, dads everywhere are having flashbacks. And maybe quietly wondering if they can still do one pull-up.

Last call: Join us tomorrow as we’re joined by Brian Genuser. Brian has spent 20 years working with brands like Vans, Adidas, and Oakley, helping teams and creatives actually execute at a high level. Not theory. Real reps.

In this session, he’s breaking down how to find your rhythm when things feel chaotic. How to get into flow. How to build momentum without burning out.

You’ll walk away with practical takeaways you can use right away. Simple systems, a few mindset shifts, and a better way to approach the day-to-day as a dad who’s trying to show up at home and still chase something bigger.

Snag your spot here (it’s free, btw).